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AI Visibility Must Be Part of Your Communication Strategy

AI-powered search tools are more and more becoming the first place that people turn to for recommendations, expert opinions, and brand research. If you’re not thinking about AI visibility as part of your communications strategy right now, get with the program — you’re already behind. Here’s some advice on how to catch up.

6 minute read April 01, 2026 at 12:05 AM
By
Elizabeth Lampert and Lara Cupit
AI Visibility Must Be Part of Your Communication Strategy

There’s been a fundamental shift in how people discover brands, experts and businesses. For the longest time, PR professionals optimized for one goal: earn the headline, get the placement, and land on page one of Google.

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