What the Pattie Gonia Trademark Infringement Lawsuit Can Teach Us About Current Enforcement Trends

A trademark infringement dispute between the outdoor apparel brand Patagonia and the drag queen Pattie Gonia may not make it to a jury after the U.S. District Court for the Central District of California referred the matter to mediation, but experts say there’s still a lot to learn from what the filing has to say about current trends in trademark enforcement.

5 minute read June 30, 2026 at 11:05 PM
By
Alex Anteau
What the Pattie Gonia Trademark Infringement Lawsuit Can Teach Us About Current Enforcement Trends

A trademark infringement dispute between the outdoor apparel brand Patagonia and the drag queen Pattie Gonia may not make it to a jury after the U.S. District Court for the Central District of California referred the matter to mediation on June 8, 2026, but experts say there’s still a lot to learn from what the filing has to say about current trends in trademark enforcement.

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