Nike Never Used 7-Eleven’s Name. It Took Something More Valuable.

A sneaker with three stripes of color and a July 11 release date shows what trademark law still can’t see: borrowed meaning.

4 minute read November 01, 2026 at 12:05 AM

Allen Adamson

Nike Never Used 7-Eleven’s Name. It Took Something More Valuable.

The most talked-about sneaker Nike released this summer never made it to a store. In June, resale platforms listed the upcoming Air Max 95 “Big Bubble” at an average of $161, well below its $210 retail price.

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