The stature and credibility of any marketing and business development team in the country is based on the experiences that internal clients have with the team. The challenge occurs when a ball gets dropped; no matter how significant or insignificant, "marketing" dropped the ball.
Corporate journalism ' also known as brand journalism ' is journalistic content produced by a law firm (or any other entity) about that firm, its work, or the issues that it deals with on a regular basis. Here's how it works.
What is the DNA of an in-house e-discovery project manager ' and how can you become one, whether you are a lawyer or a technician? Let's define an in-house e-discovery project manager, examine in-house corporate hiring trends and endeavor to understand what the corporate appetite is for grooming talent or, conversely, for hiring experienced e-discovery professionals.
Recent advances in technology assisted review (what I call "TAR 2.0") include the ability to deal with low richness, rolling collections, and flexible inputs in addition to vast improvements in speed. These improvements now allow TAR to be used effectively in many more discovery workflows than its traditional "TAR 1.0" use in classifying large numbers of documents for production.
The law firm records management industry has been evolving to an information governance framework. The records function within the firm has traditionally been more of a back-end function, with the idea that everything was created in paper, made into an official record, indexed and hopefully regulated by retention schedules.
Most law firms above 100 to 150 attorneys outsource many of their basic services. Mail, messenger, records and photocopy staff are now commonly supplied by a group of national and regional vendors. However, one key service that is not supplied by any vendor ' and in most of our individual business case analysis proved to be one of the most inefficient services that law firms supplied ' was that of secretarial support.
Being singled out by one of the research-based legal rankings or directories can be a big client booster, whether it's a practice area or individual lawyers that are recognized. Here are some tips for making the cut.
A successful merger should improve the firm's competitive position and add value for your clients ' due diligence is key to that success.
Merger activities typically disrupt "business as usual" and result in more questions than answers. This was particularly true when the law firms of Edwards Angell Palmer & Dodge LLP and Wildman Harrold Allen & Dixon LLP merged in 2011. Edwards Wildman's marketing efforts, specifically our online and digital Web presence, were quickly devoted to achieving a cohesive "one voice, one brand, one solution" approach, as we set out to redesign our website and digital persona.
While the term redaction is well known in the legal community and government agencies, the term itself is new to those not in the fields mentioned above. Because of improper redaction making its way into the headlines, more and more people are seeing the term.
