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Three of the most productive exercises for identifying clients needs and preferences
Three of the most productive exercises for identifying clients needs and preferences
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When it comes to family law, specialization is the key.
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Cloud computing has spawned a rise in companies encouraging employees to "bring your own device" (BYOD) to work, and it's a trend on the rise at law firms. Here's what you need to know.
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Once the theoretical value of hiring a PR firm is agreed upon, and some level of buy-in is attained from the partners, legal marketers are often left with a troubling question: Now what?
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Everyone who must close sales to perpetuate their own or their firm's/company's practice has a "sales pipeline," even if they are not familiar with the term.
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Common themes have emerged from hundreds of client interviews. Here are some of their top tips ' direct quotes.
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How do you stay positive? How do you focus on the positive outcome when you are working in an urgent environment like a law firm?
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Many law firms have seen an uptick in business since the Patient Protection and Affordable Care Act (ACA), aka Obamacare, was signed into law in 2010. Health care reform has brought clients seeking legal advice on how to comply with the complex health care laws. Business owners might need help revising benefits offerings and updating employee manuals or separation agreements to avoid employment-related lawsuits. And clients in the health care industry may be looking for'
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A long-time conundrum for law firm partners has been whether to embrace tools and technology that improve efficiency. But can any professional realistically assert to her clients that tools and technology to drive efficiencies are a bad idea?