ATTORNEY MARKETING - What Has the Most Impact?
A variety of sales techniques for lawyers that have great impact on closing new business.
ATTORNEY MARKETING - What has the Most Impact?
A variety of sales techniques for lawyers that have great impact on closing new business.
Columns & Departments
Movers & Shakers
Who's doing what; who's going where.
Features
How to Survive a Pension Plan Audit
This article provides key information on the most frequent problems found with pension plans during employee benefit plan audits, and how you can self-audit your plan for possible compliance issues and options you have to correct them.
Features
Professional Development: The Foundation for Success -- Your Brain Strategy
Here are some tips to use your brain more productively.
Features
Media & Communications: What's the Deal with That?
Is your firm delivering on its promises? What "Seinfeld" can teach you.
Features
Leadership in the Law: Technology: Friend, Enemy or Frenemy?
Willingly or unwillingly, lawyers simply must overcome their resistance to the adoption of tools and technology in the legal practice. Here's why.
Features
The Business of Branding: The Brand Behind Business Development
Instead of placing print advertisements or other "throwaway" media forms, marketers are training their attorneys to be brand ambassadors and teaching them how to share stories about the value their firms deliver, thereby raising the firm's brand awareness.
Features
Thinking Inside the Box
This article discusses an implementation framework that provides deliberate, strategic planning steps to ensure the successful implementation of your next big idea.
Features
BYOD on the Rise at Law Firms
Cloud computing has spawned a rise in companies encouraging employees to "bring your own device" (BYOD) to work, and it's a trend on the rise at law firms. So what exactly is it?
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