Features

Marketing Tech: How CMOs Can Use Retargeting to Attract New Business
Retargeting combines two of the most important aspects of digital marketing: automation and personalization. Marketers use retargeting to stay in front of the consumer across devices and to ultimately try to reach them at the right time — the moment of purchase intent.
Features

Law Firms: You Can't Buy Yourself Out Of Risk
A survey of more than 160 law firm executives (from medium to large firms) found that law firms are among some of the highest spenders on security yet were susceptible to some of the most common risks. And the issue will grow over the coming years as the demands of the business drive the adoption of emerging technologies, such as cloud and Artificial Intelligence (AI).
Features

When Intelligent Design Is Better Than Evolution
<b><i>Strong Hands-on Leadership is Crucial in Today's Competitive Practice Environment</b></i><p>A financially and professionally successful law firm does not simply evolve. It must be built in an orderly and systematic manner. The values important to a firm have to be identified, defined, organized and centrally placed. The responsibility for achieving these goals must be keyed to an organizational factor. Whether this is a committee or an individual, ultimately someone must be responsible.
Features

Cost Recovery in 2018: Predicting Winners and Losers
Back in March of this year, we predicted changes and trends the results of the 2018 Mattern Cost Recovery Survey would reveal. At that time, we got our…
Features

Law Firm Leadership: What is Legal Design Thinking?
While Design Thinking — a creative process for innovation — has become a staple topic in MBA programs and tech companies, it is just now showing up in law practice management circles.
Features

What Is Legal Design Thinking?
Design Thinking — a creative process for innovation — has become a staple topic in MBA programs and tech companies, it is just now showing up in law practice management circles.
Features

Impact of the Big Four on the Legal Market
<b><i>EY's Announcement That It Is Acquiring Riverview Law Could Accelerate the Pace of Change in the Legal Industry</b></i><p>There has been much talk in the past year that the Big Four were sniffing around the alternative legal services market looking for an acquisition. That wait is now over. Here is an analysis of how the acquisition may impact different sections of the legal market.
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Salary Hikes Not So Impressive After Inflation
Law firms have bumped up starting salaries for associates at top firms over the past few years, prompting Big Law clients to raise a stink about outsized salaries for junior lawyers. But it turns out that this pay falls short of past peaks when inflation is taken into account.
Features

Do Your Lawyers Think as Business Owners or Employees?
There are two types of lawyers — those who have their own business and those who work for those who do. How do your lawyers size up?
Features

Professional Development: Firm Culture As Your Competitive Recruiting and Engagement Advantage
Future attorneys are seeking the right place to launch their careers; therefore, by promoting your firm's unique culture, you can more effectively attract and retain the best talent for your firm.
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