Features
How to Write Digital Content that Gets Read
With over 1.7 billion websites on the Internet, you might say we have a content clutter issue. Adding to the pile should be done strategically, with creativity and careful consideration of how to write digital content. This article provides a step-by-step guide for attorneys and legal professionals to follow when writing blogs, articles, legal alerts, white papers and other online content.
Features
Small Law, Big Changes: The Coming Disruption in the Legal Industry
The billable hour is still profitable from a transactional perspective, but from a strategic perspective, in today's economy, that profitability has begun to erode. That's because our economy has fundamentally transformed into a service economy that is based on leverage and scale.
Features
COVID-19 Downturn Likely Won't Impact Health of Law Firm Billable Hour
Not even the economic downturn imposed by the COVID-19 virus may be able to take credit for eliminating the billable hour. While attorneys could be relying more on legal tech to help defray costs, transitioning to a new pricing infrastructure in the midst of so much uncertainty could prove to be a bridge too far.
Features
8 Legal Marketing Strategies that Work Now
Many lawyers focus on business development only when they have downtime or when a matter concludes. And, when they do have time, they go to the same old networking events, write for the same old publications, and give the same old speeches. What is the solution?
Features
Ask the Right Questions, Get the Right Hire Via Remote Interviewing
Techniques and important guidelines that will help an attorney conduct remote interviews that are efficient and help to lead to quality candidates for hire.
Features
Client Development During the Pandemic
The new normal under the plague has put pressure on law firms to simply operate, as well as thrive. However, law firms have a unique opportunity during the COVID-19 outbreak to capture new files and business. Now is the time to use a personal touch and double down on digital marketing.
Features
Voice of the Client: Hearing the Voice of the Client
For the last decade, law firms have been touting that they are client-centered. While we generally agree that is the case, we also believe that there are still untapped opportunities to bring the "voice of the client" to additional aspects of the firm and improve the overall client experience.
Features
COVID-19: Threats Abound: How to Protect Your Remote Workforce
If there's an upside to this unsettling period, it's that the same cloud that irrevocably changed the way companies do business in recent years will now help them navigate through this pandemic. By enabling remote work in response to this crisis, companies will emerge nimbler, more technologically sound and more productive.
Features
Competitive Intelligence: "Dear Marketing & Business Development Professional …"
Letters from librarians on value and opportunities to work together to support firm goals.
Features
Adopting COVID-19 Cuts, Law Firms Balance Image and Economics
Firms Are Applying Communications Lessons from the Great Recession As They Deliver Bad News During the Coronavirus Pandemic. Many firms have appeared in recent weeks to be signaling compassion, embracing (relative) transparency and sharing sacrifices across lawyers and staff. That can help make even painful cuts less harmful for a firm's internal morale and outside reputation.
Need Help?
- Prefer an IP authenticated environment? Request a transition or call 800-756-8993.
- Need other assistance? email Customer Service or call 1-877-256-2472.
MOST POPULAR STORIES
- Marketing Analytics: More Is Not Always BestIn the past few decades, law firms have made great strides in catching up with the rest of the corporate world and are reaping the benefits of all kinds of marketing. This acceptance by firm management is in great part due to an increased appreciation of analytics, made possible by digital marketing and social media.Read More ›
- The DOJ's Corporate Enforcement Policy: One Year LaterThe DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.Read More ›
- Use of Deferred Prosecution Agreements In White Collar InvestigationsThis article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.Read More ›
- The DOJ's New Parameters for Evaluating Corporate Compliance ProgramsThe parameters set forth in the DOJ's memorandum have implications not only for the government's evaluation of compliance programs in the context of criminal charging decisions, but also for how defense counsel structure their conference-room advocacy seeking declinations or lesser sanctions in both criminal and civil investigations.Read More ›
- Bankruptcy Sales: Finding a Diamond In the RoughThere is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.Read More ›
