LJN Newsletters

How the duration of an exclusive band member agreement is counted can be a pivotal point of dispute for a member who wishes to leave a group. This can be further complicated if the term of the band agreement is tied to a recording agreement.

Recent cases in entertainment law.

Whether increases in staff and responsibility come through consolidation, market growth or merger, many law firm marketing departments are facing issues brought on by their larger size. The best advice in most situations is to 'think small.'

The BTI Consulting Group, Boston, MA just released the results of a new survey of law firm Chief Marketing Officers (CMOs). The results are based on telephone interviews conducted during the first quarter of 2003 with the CMOs of 62 AmLaw 200 firms.

This month's questions:
Q: Like many firms, we struggle with the ability to cross-sell our firm's services. How can we change lawyers' attitudes and beef up our cross-selling efforts?
Q: How can we stimulate more referrals from our sources?

So, based on the advice given last month, you've developed a strategic, firm-wide plan and coupled it with strong research efforts. Your firm has adopted approaches that will help differentiate it, not merely through expertise, but also through client service, and you've placed attorney training and coaching at the top of your 'must-do' list. Now it's time to tackle some nagging concerns ' globalization and a flagging economy ' and to consider implementing new tactics (and adapting existing ones) to improve your client acquisition and retention efforts.

Practice groups are a common fixture in most mid- to large-sized law firms. Many firms use them in administrative or 'traffic cop' roles. However, marketers can use PGs to help market not only the attorneys within those groups, but the firm as a whole.

News and developments in legal tech.