In the months and years ahead, Search Engine Optimization, or SEO, will increasingly give way to AEO, Answer Engine Optimization. The latter focuses on helping AI-powered search engines understand and cite your content in their direct answers.
The legal profession doesn’t just demand excellence; it devours those who cannot sustain it. Law firms scramble to address time management and mental health, yet one daily ritual remains overlooked: how lawyers eat.
For legal marketers LinkedIn remains a valuable social media platform in the toolbox. And despite the buzz around newer platforms or shifting algorithms, its role in marketing has only grown more central.
While the EU AI Act certainly deserves compliments for both its pioneering nature and numerous thoughtful provisions aimed at the efficient and effective regulation of modern AI, it is not without its drawbacks.
A crisis can greatly threaten an organization's reputation and operational stability. Whether a major product failure, cyberattack, or public health scandal, how a company reacts can define its future. Recent crises involving industry giants underscore the need for a coordinated response that integrates both legal and public relations expertise.
Denmark aims to make EU history by using copyright law — not privacy rules — to crack down on deepfakes and protect personal likenesses, diverging from the approaches adopted in the U.S. and other nations.
For attorneys, especially those working in and around state governments, where lobbying and practicing law often go hand-in-hand, the writing on the wall is clear: manual research and traditional legal software are not optimized for these tasks. This is why generative AI is starting to establish a presence in the legal and lobbying industries.
The more we become commodities — and most legal marketers are happy to assist in this process — then the less we can charge our clients, the less we can match up with the right clients, and the easier we are to be replaced by AI. The old tricks that fooled Google will soon stop working.
Large amounts of data including personally identifiable information can be compromised in the event that debtors file for bankruptcy, and sell the information to pay back creditors.
A federal judge handed Meta a major win on June 24 in a closely watched copyright case over its use of books to train large language models, but the ruling stopped well short of giving tech companies blanket protection to scrape creative works for artificial intelligence.
