Features

Deciding between parents in a contested child custody dispute is one of the most daunting challenges a court can face. Here's an in-depth look at the issue.

The reason that time management is so difficult for law firm marketers is because you are working for multiple bosses in a client-service, reactive work environment. This translates into having little control over what will hit your desk on any given day at any given minute.

Features

Writing in many parts of the legal and business worlds has probably changed more in the last decade than in any comparable period over the last five centuries. Those who fail to adapt will pay the consequences.

As your law firm heads into a busy and active spring season, here are several topical issues that can remind us of how we can add some rejuvenation and much-welcomed change into our legal marketing best practices.

Columns & Departments

Attorneys are typically very good at describing their skills and recounting problems they have solved for other clients, but they struggle with asking for the business.

Some 96% of surveyed law firms have prioritized "acquiring laterals" as part of growth plans in the next two years. But what about integrating the client?

Features

Successful business generators tend to ask questions in particular sequence. This sounds fairly simple, but it takes consistent work and strong skills to become effective at using this approach.

Features

If we were to analyze law firm mergers by plotting client satisfaction on one axis and partner satisfaction on the other, the resulting scatter diagram would reflect a surprising few combinations that were deemed satisfactory after the fact to all parties.