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We found 6,330 results for "Marketing the Law Firm"...

The Topography of a Strong Attorney Biography
<i><b>Part Two of a Two-Part Article</i></b><p>In addition to ensuring that a bio focuses on “the right stuff,” it is essential that the bio be both search engine and social media friendly.
Prospering in the 'New Normal'
<b><i>Raising Costs and Declining Demand are Sapping Profits</b></i><p>The “New Normal” of today is one in which raising operating costs, associate salary increases, and reduced realization rates coupled with AFAs and demands from corporate counsel for reduced rates are sapping firm profits and there is no relief on the horizon. Law firm leaders, seeing current conditions, should be asking if there is a better way.
How Cyber Threats Affect Law Firm Marketers
Even though law firms don't generally manage retail-type websites, they are far from immune to cyber threats. In fact, firms are prime targets for cyber criminals.
The Power of Certifications in Legal
<b><i>Part Two of a Two-Part Article</b></i><p>Professionals in e-discovery and privacy, including lawyers, are hungry for growth opportunities and may be ripe to transition into certain security-centric positions; however, the security job landscape is far more expansive and far less commoditized than ESI or privacy — for now. Part Two provides a road map for how certifications can assist an individual or an organization in reinventing, repurposing, creating or maintaining cybersecurity talents.
Lessons Learned from the Business Development Coach's Playbook
What does it take to be a successful attorney in today's legal environment? For one thing, it takes a little help, which more and more often comes in the form of a business development coach.
Estate Planning In the Age of Cryptocurrency
<b><i>Cryptocurrency's Technological Character Allows Estate Planning to Protect the Intent of Its Holders, But the Lack of Statutory Structure Necessitates Proactive Steps</b></i><p>Cryptocurrency, such as Bitcoin, has value and therefore is increasingly likely to become an estate asset. Due to the nature of cryptocurrency, typical wills and revocable living trusts may not be well suited to efficiently transfer this new type of asset. Consequently, new estate planning questions and clauses are needed.
Considering Lease Assignment Provisions in the Light of an Enterprise's Broader Business Plan
When entering into or acquiring leases for locations, a retail or restaurant business must consider broader business concerns in negotiating the leases' assignment provisions. Those provisions can inadvertently create major obstacles in the ultimate conveyance or financing of the business.
When Is a Bid or Offer a 'Spoof'?
<b><i>U.S. Supreme Court Denial of Cert Leaves Statute Vague</i></b><p>This article analyzes the confusion faced by commodity futures traders in assessing whether their trading strategies constitute illegal spoofing and examines whether the CFTC and Seventh Circuit have provided sufficient guidance on the distinction between spoofing and legitimate trading activity.
Listening to the Client: Where Do We Stand?
If you listen to the marketplace, you will know what to do in connection with client growth and client retention. Are firms listening to this advice?
Trademark 'Theft' With AdWords Keyword Bidding
<b><i>Many Courts Have Determined that AdWords Bidding Alone Does Not Create Sufficient Consumer Confusion to Support Trademark Infringement Claims</b></i><p>As Internet searching continues its rapid migration to mobile and inadvertent infringement becomes inevitable, the courts are likely to see an increase of litigation in this area.

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