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We found 6,330 results for "Marketing the Law Firm"...

A Primer for the Entertainment Industry on the Use of Blockchain Technology
This article familiarizes lawyers with cryptocurrency and, particularly, the enabling blockchain technology, methodologies and systems.
Lessons Learned from a Quarter Century in Legal Marketing
Words of wisdom for lawyers in all phrases of their careers.
Proposed Partnership Regulations Create Estate and Charitable Tax Planning Opportunity
The New Year and the New Administration has areas of taxation estate planning and philanthropy on the front burner. No one is sure what will be happening with the minority discounts regulations in turmoil and proposed guidance of the modification of charities partnership interest and unrelated business taxable income (UBTI). By integrating a number of tried and tested tools, we may create a platform for substantial savings.
Emails Do Not End in Handshakes
The adage, “emails do not end in handshakes” has never been more true. Here's why.
The Science and Magic of Content Marketing
The ins and outs of content marketing.
Online Editorial Calendars Can Get You Published This Spring
Why online editorial calendars are crucial.
Using Gamification to Drive Business Development Performance
How to use gamification for business development.
Cybersecurity: Law Firms Are Coming Up Short
An ALM Survey Reports Disturbing Information
What You Need to Know to Get Started with Privacy Shield Certification
If your company maintains operations in the European Union or is U.S. based but obtaining personal data from European citizens, you will need to strongly consider obtaining certification under the new Privacy Shield framework. Certification began in August 2016, and will make compliance with EU privacy laws when transferring data to the U.S. possible for the immediate future.
Lawyers Can Innovate with Design Thinking
In a legal setting, Design Thinking can be used by the lawyer to match his or her client's needs to what is legally and practically achievable in order to create a successful business or problem-solving strategy.

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  • Coverage Issues Stemming from Dry Cleaner Contamination Suits
    In recent years, there has been a growing number of dry cleaners claiming to be "organic," "green," or "eco-friendly." While that may be true with respect to some, many dry cleaners continue to use a cleaning method involving the use of a solvent called perchloroethylene, commonly known as perc. And, there seems to be an increasing number of lawsuits stemming from environmental problems associated with historic dry cleaning operations utilizing this chemical.
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  • Strategy vs. Tactics: Two Sides of a Difficult Coin
    With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
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  • Technology in Marketing: Where to Invest Your Marketing Technology Dollars
    Law firms have realized that using technology ' particularly the Internet ' is a powerful tool for creating a more level playing field to enhance their images, expand their visibility in targeted markets and drive business to their firms. However, with so many competing interests for limited marketing dollars, where should you invest your firm's resources to get the most bang for the buck?
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