The Skills Great Lawyers Need In the Age of AI
September 30, 2025
If technology can draft contracts, emails, and court filings, then the skills clients will still pay for are those machines cannot replicate: human judgment, relational trust and persuasive presence. Early evidence and commentary already point to this shift, with embodied skills emerging as the key differentiator in an AI-saturated world.
The Secret to Being Found AND Cited in the Age of AI Search: What Every Law Firm Needs to Know
September 30, 2025
If your law firm still views “search visibility” as landing a top spot in Google’s traditional results, you may be missing a seismic shift in how clients, referral sources, legal journalists, and even opposing counsel find trusted expertise. The game is changing fast. One force accelerating that change more than any other: the rise of AI-powered search, including generative tools like ChatGPT and Google’s Search Generative Experience (SGE).
The Art of Writing Thank You Notes In the Legal Profession
August 31, 2025
In an era dominated by digital communication, the simple thank you note often feels like a relic from the past. Yet, in the legal profession — a field built on relationships, trust, and reputation — the handwritten or carefully crafted thank you remains one of the most powerful gestures of professionalism. Whether addressed to a client, a mentor, a colleague, or even opposing counsel, the art of writing a thoughtful thank you note can strengthen connections and elevate your professional presence.
The End of Google: How AI Is Transforming the Buyer Journey
August 31, 2025
The firms and vendors who adapt will stop chasing page-one rankings and start competing for something more powerful: inclusion in the generative responses that shape buyer perceptions and decisions. That is the new measure of influence in a self-service world.
Beyond Press Releases: Why Legal PR Must Evolve In the Age of AI
August 31, 2025
In today’s legal marketplace, AI-powered algorithms have become the new gatekeepers of visibility and credibility. As these algorithms scan, validate and surface expertise, the traditional legal PR playbook, centered on press releases announcing lateral hires, client wins or firm milestones, is losing impact. Success now depends on understanding how AI evaluates expertise through third-party endorsement and on adapting PR strategies accordingly.
Firm Leaders: You Are the Sum of Your Parts
August 31, 2025
Large law firms rode a strong 2024 on the back of broad demand and aggressive rate growth — but the model is wobbling. Expense pressure is up, realization risk is real, and AI is reshaping how clients assess value. Firms that treat their legal and client experience as structured data (and not as anecdotal story sharing at meetings) will plan faster, pitch smarter, cross-sell wider, bill more, and protect margins when market tailwinds fade.
