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We found 6,382 results for "Marketing the Law Firm"...

Harnessing the Power of Intentional, Value-Based, and Emotion-Informed Storytelling
October 31, 2025
Good stories inspire and create emotional connections. Great stories go one step further, staying with us, shaping our views of the world, our interactions with others, and our conversations about human experience.
Note to Associates: Business Development Is Client Service
October 31, 2025
Business development is a set of learnable, repeatable skills that are not reserved for rainmakers. In fact, you won’t get to be a rainmaker without them. If associates start building those skills and habits now, before the expectation hits, you’ll not only be prepared — you’ll be ahead.
Players On the Move
October 31, 2025
A look at moves among attorneys, law firms, companies and other players in entertainment law.
Second Circuit Gives U.S. Broad Jurisdiction Under Commodities Exchange Act
October 31, 2025
Phillips is another in a line of decisions that expansively permit U.S. prosecutions for conduct taking place overseas, while paying little heed to the extra hardships imposed on defendants forced to defend themselves in a foreign courtroom.
Firms Getting More Nimble and Efficient In Lateral Hiring to Stay Competitive
October 31, 2025
Even as they become more probing, law firms are also moving faster to make significant lateral hires, according to industry recruiters and consultants.
Real Estate Practice On the Rise As Clients Commit to AI Data Centers and Office Space
October 31, 2025
Several real estate practice leaders in Big Law are reporting a surge in activity, as their clients commit to more acquisitions, leasing, development and finance deals related to AI data centers and office spaces. As a result, law firm leaders say they are growing these practices with attorney hires.
A Child-Like Mindset Is Perfect for Business Development
October 31, 2025
The lawyers who are best at business developemnt are the ones who consistently grow strong books of business, aren’t “selling” in the traditional sense. They’re not always trying to “close” the next deal. Instead, they’ve adopted a different mindset. One that’s resilient, generous, and surprisingly childlike.
An Innovation Mindset Improves Client Satisfaction and Retention, But What About Profits?
September 30, 2025
As law firms explore technological advancements ranging from generative AI to improved billing software, experts caution against having unrealistic expectations of immediately increased profitability, but they emphasize that an innovation mindset will improve client satisfaction and retention.
Performance, Not Size, Leads to Growth In Today’s Market
September 30, 2025
In today’s market, growth is no longer a function of how big you are, but how well you perform — how quickly you can make informed decisions, respond to shifting client needs, and align the entire firm around a shared vision of success. The firms that pull ahead over the next five years won’t be the ones with the most lawyers or the flashiest marketing budgets. They’ll be the ones that master the art and science of firm performance.
Transparency Is a Leadership Imperative In Today’s Environment
September 30, 2025
In an environment where silence often breeds suspicion, and ambiguity opens the door to distraction and misinformation, law firm leaders cannot afford to treat transparency as optional. Transparency is often seen as a communication tactic or a box to check; however, in today’s environment, it’s a leadership imperative.

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  • The FTC Gets Into the College Athlete NIL Game
    As national champions are crowned in men's and women's basketball, hundreds of thousands of college athletes are entering the influencer marketplace for the first time and now find themselves attractive candidates in the fast growing influencer marketing arena. With influencer marketing potentially providing a 5x return on investment, many brands are eager to get into the industry, but it doesn't come without risks as the FTC Commissioner is taking a closer look at the use of influencers for marketing.
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