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<b>Media & Communication Corner</b>8 Simple Rules To Getting Started With A Media-Relations Consultant
After a rigorous selection process, a law firm has finally selected and hired a media-relations consultant to assist the marketing director and work with the partners on obtaining favorable press coverage that will support the firm's business development efforts. What should the marketing director expect next, in terms of the process for getting started?
<b>Meyerowitz on Marketing</b>The Law Library Meets Marketing and Technology Head On
Librarians who have begun to work relatively recently in law firms probably never have participated in a "shifting party" or in any similar event. That's because the nature of the law firm library ' and thus the librarian's role ' has undergone revolutionary change over the years. There still are books, at least some books, in today's law firm libraries, but Internet connections and CD-ROMs often seem to be just as prevalent and, perhaps, are actually even more important.
Note from the Editor
We have some exciting things going on at <i>Marketing The Law Firm</i>. First of all, and you may have noticed this last month, we have expanded each issue to 12 pages which gives all of our readers more content. It also gives budding and authors an opportunity to take pen to paper or fingers to keyboard and write an article for MLF.
The 'Out of Towners'
Public relations or not. If you are a reader of The New York Times, you may have noticed that when journalists quote an attorney for a particular piece, it seems that the quote comes from an expert in a firm outside of New York. What's going on? I will admit that for many years New York law firms shied away from being quoted at all, feeling perhaps that they were above it all and that their clients, for the most part high profile Fortune 500 corporations and large banking institutions would scowl at their outside counsel garnering attention. Now it seems that these firms have been relegated to the occasional quote while the regional/national firms have embraced the media and are truly "out there.
Clause & Effect <b>Contestant Releases/Physical Injury Claims
The U.S. District Court for the District of Columbia decided that a contestant on the TV game show "Wheel of Fortune" was barred by a release he signed from pursuing a negligent conduct claim against the show's producer over alleged injuries he sustained during taping. But the court also ruled that the contestant could proceed with his claims of reckless or intentional conduct.
U.S. Supreme Court Justices Offer Mixed Views During Arguments in Landmark 'Grokster' Case
WASHINGTON, DC ' The controversy over whether developers and distributors of peer-to-peer file-sharing software should be found liable for contributory and vicarious copyright infringement has been described as the most important copyright case for the entertainment industry in two decades ' or as an issue that Congress ultimately will decide. (That the underlying unlicensed downloading and uploading of entertainment content by consumers is direct infringement has already been made clear by courts.) To this observer in the court's press section, questioning by the U.S. Supreme Court justices during the recent oral arguments in what is known as the <i>Grokster</i> case demonstrated no clear consensus among the justices.
Decision of Note: <b>Legends President Owes SC Corp. No Fiduciary Duty</b>
The Supreme Court of South Carolina ruled that the president of the Nevada-based Legends In Concert owed no fiduciary duty to a corporation formed by an entrepreneur to raise the capital needed to produce a Legends musical in Myrtle Beach.
Bit Parts
Recent developments in entertainment law.
Sports Report
This occasional column will cover court rulings on sports-related issues of interest to the entertainment industry.
Cameo Clips
Recent cases in entertainment law.

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