<b><i>Marketing Tech:</i></b> Cultivating a Culture of Awareness
September 02, 2015
Law firm marketing professionals and attorneys often find themselves at a standoff. The attorneys look at marketing and ask (though perhaps in not so many words), "Why aren't you going out and getting us business?" The marketers reply, "You're the experts in field A, B or C, why don't you come to us with opportunities that we can act upon?"
<b><i>Business of Branding:</i></b> Creating a Client-Centric Brand'
September 02, 2015
Professional legal marketers are by and large responsible for the creative and labor-intensive effort involved in developing a strong law firm brand. After all, a brand does not develop by chance, but rather is strategically planned, crafted and 'communicated.
'Customary Operations' or a Vacant Building?
September 02, 2015
Many times, courts are faced with the question of whether a loss location is "vacant" under a commercial property policy when trying to determine if the building owner or lessee is conducting customary operations. This article explores various decisions across the United States addressing what is considered "customary operations," thereby rendering the property "vacant.
Managing Security Risks During Labor Disputes
September 02, 2015
Every company with union workers faces the risk of a labor dispute. Identifying any business risks and then managing them is a priority for executive decision-makers who must ensure that the company delivers its promises to stockholders, customers, and employees.
Encroachment and Franchisee Claims of Constructive Termination
September 02, 2015
Encroachment" is a term used in the franchise industry to describe sales and revenues being transferred from one location to another because of their proximity. Litigants sometimes claim the encroachment is so extensive so as to threaten the viability of the existing location. In these instances, claims have been asserted for constructive termination because the existing location is alleged to no longer be viable. More likely, the claim for constructive termination is not viable.
<i>Versata v. SAP </i>: Definitions Are Now the Name of the Game
September 02, 2015
<i>Versata Development Group v. SAP America</i> was a closely watched case since it was the first appeal to the Federal Circuit of a Covered Business Methods review by the PTAB under Section 18 of the America Invents Act. This article addresses the court's reasoning regarding the definitions of a covered business method patent, and how that reasoning is at odds with norms of statutory construction, technological innovation, and claim drafting.
The Evolution Between Outside and Inside Counsel
September 02, 2015
In this article, we bring the views and opinions from the client's perspective into focus on issues involving pricing, service, marketing, strategy, differentiation and more.
'Why Her and Not Me?' Best Practices for Initiating and Maintaining Relationships with Reporters
September 02, 2015
Reporters are under tremendous pressure to publish their stories quickly and attract readers. That makes it even more imperative for communications professionals to make it easy for journalists to remember which of your firm's attorneys are available for comment on key issues, have something to share that is both insightful and has bottom-line impact, and are readily accessible for comments.
