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We found 6,352 results for "Marketing the Law Firm"...

Mergers, Acquisitions and Licensing on Rise for Content Companies in China
September 27, 2012
This second installment of a two-part article continues coverage of Chinese/U.S. film developments, and discusses concerns in the Chinese online industry as well as the increasing presence of U.S. intellectual property and entertainment law firms in China.
Antitrust Unlikely to Restrict Today's 'Runs,' 'Clearances' in Film Distribution
September 27, 2012
In the years since the Paramount/Loew's decree was issued, antitrust law has evolved, giving greater flexibility to manufacturers and distributors in granting territorial or customer exclusivity.
The Second Circuit Speaks on Color Marks and the Aesthetic Functionality Doctrine
September 27, 2012
It is not often when fashion and style blogs cover federal court decisions, but the fashion world currently is abuzz with the Second Circuit's recently issued decision in <i>Christian Louboutin S.A. v. Yves Saint Laurent America Holdings, Inc.</i>
Seven Axioms for a New Marketing Paradigm
September 27, 2012
With the ongoing wave of change shattering traditional marketing models, there is a new paradigm that redefines the way firms market.
Some Media-Related Labels We Can Do Without
September 27, 2012
With so much being written and talked about in the legal marketing arena in reference to social media and other new forms of communication, the author takes a nostalgic look backward.
Motivational Outreach for Law Firm Leaders
September 27, 2012
There are five lessons that law firm leaders can incorporate into their approach that will improve morale and tangibly increase productivity.
The Law Library
September 27, 2012
During the last 20 years, enormous changes have occurred in the information industry. This has affected not only libraries, including private law libraries, but also law librarians and IT staff.
Succession for Sustainability
September 27, 2012
Succession planning is critical to the sustainability of law firms, and it should command leadership's full attention.
Asking for Business
September 27, 2012
The key to building a prosperous practice is to attract new clients and retain the ones you have. This requires lawyers to master some basic sales skills, and closing the sale is a non-negotiable part of the process.
Budgeting Is the Key to Effective Alternative Billing
September 27, 2012
The best way to balance the interests of the lawyer and client is by developing a budget at the start of an engagement where alternative billing is used.

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