MARKETING IS LIKE ALGEBRA
January 07, 2013
MARKETING IS LIKE ALGEBRA Newer partners, senior assoicates and even third-years have been given their marching orders -- seek out new opportunities, pursue leads, get in front of prospects and close those deals. As in the Marco/Polo kids game, start popping up whenever and wherever there are prospects. A few of the basic business development tools we find simplest to implement for our clients are discussed below and in following posts. They are designed for firm leadership…
HOW TO GUESS RIGHT
December 27, 2012
Prognostication is a game for which the prize for getting it right is at least bragging rights, at best successful planning. Statistically, it seems, there are few winners ' but that seems to stop no one from doing it. Gambling is OK for sport, I guess, but ' except for calculated business risk ' not so hot as a planning or management tool.
Cybersecurity Legislation Near
December 27, 2012
On Nov. 15, the U.S. Senate declined to approve S. 3414, the Cybersecurity Act of 2012. The proposed legislation would have set voluntary cybersecurity standards for owners of the nation's critical infrastructure, such as gas pipelines, utilities and banks. In the absence of cybersecurity legislation, the Obama administration now is considering taking action through an executive order.
Internet Memes and Intellectual Property Risks
December 27, 2012
Internet memes ' those attention-getting images, videos, and catchy phrases that whip across the Internet via e-mail and social media ' have long been a part of online culture. But while a corporate strategy of exploiting memes can be highly entertaining and can capture consumers' attention, using these online assets can be risky if intellectual property rights are infringed in their dissemination.
Applying Patent Teachings in Product Liability Cases
December 27, 2012
In a product liability design defect action, evidence establishing the defectiveness of a product is paramount to a plaintiff's case. Conducting a patent search and an investigation of the state of the patent art may yield fruitful evidence regarding the defect or relative safety of the product at issue in a product liability action. But first some background to set the environment for how patents become patents.
International Cooperation in the Regulation of Nanotechnology
December 27, 2012
This article provides a broad overview of the general approach taken by major countries in the field of nanotechnology. It also describes steps taken in international cooperation in this area and suggests possible areas of international regulatory convergence.
Case Study: How Benesch Drilled Down
December 27, 2012
When Benesch sent us this story in conjunction with its winning entry in the MLF 50, we asked its Marketing Department to explain how they thought outside the box ' and came up with such a unique marketing endeavor. Here is their response.
Pricing Legal Services
December 27, 2012
Beyond the "value-added" components of their efforts, expectations have risen in law firms for the marketing team to contribute directly to top-line growth. While their roles typically fall short of direct selling to new clients, in recent years marketing executives have been integrally involved in ongoing account management, prospecting, and expansion. They are juxtaposed with the rainmakers ' practically joined at the hip in supporting partners as they embark into the legal market battlefield.
