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We found 6,445 results for "Marketing the Law Firm"...

FCPA Investigation Costs ' Are You Covered?
December 14, 2011
The enormous size of the FCPA enforcement actions settlements as well as the outsized cost of investigating and defending FCPA actions has led the insurance industry to offer new FCPA insurance products. These products, however, should be reviewed carefully ...
Retail Marketing in the Common Areas of an Enclosed Regional Mall
December 14, 2011
This article addresses issues that should be addressed by the landlord and the tenant during their lease negotiation, in order to avoid unwanted circumstances at the shopping center.
In the Spotlight: Confronting the Vagaries of 'Fair Market Rent'
December 14, 2011
While in its essence a straightforward concept, fair market rent is rife with legal and economic hazards, and parties to a lease are wise to take caution in arriving at an agreed method of calculation.
CDOs Are Less Bankruptcy Remote than You Thought
December 14, 2011
The recent decision of the United States Bankruptcy Court for the District of New Jersey in <i>In re Zais Investment Grade Limited VII</i> took many holders of collateral debt obligations ("CDOs") by surprise.
HOW TO WRITE THE WORKING PRESS RELEASE
December 13, 2011
Publicity, which is a basic purpose of the media release, uses the release as a basic tool. It's not an end in itself, despite the artistry of a good release. Its purpose is to communicate ' an idea, a fact, a product's value or superiority. It should inform, it should be read by a target audience, it should clarify or persuade. And it should get published.
Fighting CRM's - Is It A Losing Battle?
December 08, 2011
FIGHTING CRM'S - IS IT A LOSING BATTLE? Senior marketing professionals tell me they are plain worn out fighting to get CRM's in place, and then to even get their attorneys to use them. According to Robin Dicks, in a 2011 Thriving Company/Managing Partners' Forum Survey of CRM activities in professional firms, 80% of the respondents achieved "slightly better results . . . than in 2010." how does this disconnect occur? Upon reading the survey closely, the preponderance'
Using Consumer Surveys to Prove Patent Infringement Damages at Trial
November 29, 2011
Though long used in trademark, false advertising, and antitrust cases, the use of consumer surveys in patent cases is a relatively recent phenomenon. Counsel responsible for managing patent litigation should understand the potential role that survey evidence can play at trial.
Has Your Firm's Security Had A Physical?
November 28, 2011
As physical security systems become more IT-centric, they are more often being identified as an application on the network and not as a disparate system. Security guards have been replaced by intelligent IP-based enterprise security systems that ideally are tied into the existing IT infrastructure and normally segmented via a VPN.
Movers & Shakers
November 28, 2011
Who's doing what; who's going where.
Assessing the Impact of Technology Trends on Legal Practice
November 28, 2011
This article highlights the 2011 Top 10 Technology Issues identified by the American Institute of Certified Public Accountants and discusses how law firms can benefit from an increased awareness of what the survey indicates.

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