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We found 6,382 results for "Marketing the Law Firm"...

Dodd-Frank: What About Leasing?
August 30, 2011
As described in this two-part article, many of Dodd-Frank's sweeping provisions are likely to have long-term consequences for the equipment leasing and finance industry and for leasing counsel.
Law Firm Capital
August 30, 2011
This article provides strategies for creating a sustainable capital plan.
Measuring Practice Group Profitability
August 30, 2011
This article provides guidelines for measuring practice group profitability.
Court Watch
August 30, 2011
Highlights of the latest franchising cases from around the country.
How to Deal with the Distribution of Intellectual Property Assets in Divorce
August 30, 2011
When a Supporting Spouse and a Creative Spouse divorce, the question may arise as to how to distribute the value of the intellectual property or "celebrity status" that the Creative Spouse created during the marriage.
Focus on 5,911,663 Clients
August 30, 2011
Most law firm marketing focuses on a tiny slice of the market, on companies with 500 or more employees. Yet, these large companies comprise a mere 0.31% of all companies in the U.S.
Client Speak: Client Feedback ' Best Practices
August 30, 2011
Part One of this article listed the nine components of the How best practices. It then went on to describe the first four; the remaining five are described herein.
Media & Communications Corner: Breaking Down the Media Database Market
August 30, 2011
If you are in marketing/public relations, you know media databases are invaluable tools when it comes to doing business. But you're probably equally aware that nothing in life is perfect, especially these online media lists.
Career Journal: Interview Training Camp
August 30, 2011
In the arenas where legal marketing professionals play, like in football stadiums, superior performance comes from consistent conditioning and repeated, flawless execution.
Copyright and Fair Use in Legal Proceedings
August 29, 2011
This article discusses recent decisions regarding the use of copyrighted material in legal proceedings and the applicability of the fair use defense to allegations of infringement.

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  • The FTC Gets Into the College Athlete NIL Game
    As national champions are crowned in men's and women's basketball, hundreds of thousands of college athletes are entering the influencer marketplace for the first time and now find themselves attractive candidates in the fast growing influencer marketing arena. With influencer marketing potentially providing a 5x return on investment, many brands are eager to get into the industry, but it doesn't come without risks as the FTC Commissioner is taking a closer look at the use of influencers for marketing.
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