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We found 6,382 results for "Marketing the Law Firm"...

Professional Development: Your 100-Year-Old Strategy for Using Social Media
July 27, 2011
By applying the rules of relationship development and maintenance that have been in place for the past 100 years, a lawyer can avoid the pitfalls of social media and build his practice.
Technology in Marketing: Boosting Your Twitter Ratio (What's That?)
July 27, 2011
As explained on twitterratio.com, the Twitter ratio is calculated by dividing the number of your followers by the number of your "friends." Here's what it means.
The Place to Network: 'Mocktail' Networking
July 27, 2011
This writer and publication are not in the business of endorsing specific commercial programs, but the "Legal Mocktail" program is so well-aligned with the objectives of this column that we decided to provide a brief overview and then let the readers decide for themselves.
The Business of Branding: Going Mobile ' A Marketing Must
July 27, 2011
Transitioning a full website to a mobile website is one of the most important and strategic moves that firms are making. And if done correctly and strategically, it could be extremely profitable.
Announcing The Seventh Annual MLF 50
July 27, 2011
Criteria for entering this year's Seventh Annual MLF 50 ' AND the brand-new Magnificent 25!
ENHANCE RELATIONSHIP BUILDING
July 26, 2011
EXHANCE RELATIONSHIP BUILDING - In the first column on client retention and relationship building tactics to use during this difficult economic period, we discussed "expanding client efforts." Today's topic is ENHANCING RELATIONSHIP BUILDING. Building, maintaining and cultivating client relationships is more important than ever in this market. clients value relationships and relationships build trust, loyalty and retention. Know the "voice of the client": go where they go, read what they read, and know who they…
Litigation Upfdate
July 26, 2011
An in-depth review of recent litigation that affects this practice area.
Practice Tip: Pleading Medical Device Complaints
July 26, 2011
The heightened pleading requirements of <i>Bell Atlantic Corp. v. Twombly</i> require that practitioners who plan to file a complaint in a medical device case be even more cautious than usual. Otherwise, they may be subject to a dismissal on the pleadings.
Where Are All the Law Students Going?
July 25, 2011
How odd that at a time when unemployment in law firms is at a peak, and uncertainty about jobs for recent graduates is rife, enrollment at law schools is reported to be rising.
Economic Analysis in ERISA Litigation over Fiduciary Duties
July 25, 2011
Continuation of the in-depth discussion begun last month, with emphasis on Implications of behavioral finance for ERISA litigation.

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  • The FTC Gets Into the College Athlete NIL Game
    As national champions are crowned in men's and women's basketball, hundreds of thousands of college athletes are entering the influencer marketplace for the first time and now find themselves attractive candidates in the fast growing influencer marketing arena. With influencer marketing potentially providing a 5x return on investment, many brands are eager to get into the industry, but it doesn't come without risks as the FTC Commissioner is taking a closer look at the use of influencers for marketing.
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