Graphic Health Warnings for Alcohol
June 28, 2011
Regulatory warning requirements for risky consumer products have typically taken the form of graphic, emotive and oversized health warnings that are designed to change the consumer's behavior through shock tactics and maximization of emotional impact.
Pharmaceutical Companies, Off-Label Promotion And Qui Tam Actions
June 28, 2011
In pharmaceutical actions, most false claims <i>qui tam</i> actions brought by whistleblowers involve off-label promotion, kickbacks, pricing allegations, and reimbursement abuses. Although these start out as civil lawsuits, they often end with the DOJ pressing charges against the pharmaceuticals manufacturer.
LILOs and SILOs: The Final Chapter?
June 28, 2011
In what may be the final chapter in the years of litigation over tax-exempt entity leasing transactions, the Circuit Court of Appeals affirmed the Federal Claims Court's decision disallowing Wells Fargo's deductions from SILO transactions.
DO IN-HOUSE COUNSEL USE LEGAL DIRECTORIES?
June 23, 2011
DO IN-HOUSE COUNSEL USE LEGAL DIRECTORIES? 80% of Chief Marketing Officers said, in a recent poll, that directories play no role in their marketing efforts. Boy are they wrong. Reviewing the 2011 BTI survey on "How Clients Hire" sheds an entirely different light. 1. 80.8% identify outside counsel in an unfamiliar jurisdiction when a personal referral is unavailable. 2. 77.1% validate the credentials of a referral. 3. 73.4% evaluate outside counsel qualifications. 4. 70.1% identify outside counsel experts in…
VOICE OF THE CLIENT
June 06, 2011
VOICE OF THE CLIENT - Comments made by in-house counsel at ALM's recent MARKETING AND BUSINESS DEVELOPMENT LEADERSHIP FORUM: 1. Most don't bother to look at RFP Responses. 2. They want to see you in settings where you "show your stuff." 3. In person opportunities include: A. Presentations at conferences B. In front of them in small groups, such as lunch/dinner tables at conferences, or small forums at various meetings. C. For client retention, it's not enough to…
HOW LEGAL MARKETING WORKS: A QUICK PRIMER
June 01, 2011
Professional services marketing is not a litany of mechanics. It's a process that's designed to bring a firm and its prospective clientele together. More than just accumulating clients, the effective marketing program helps shape and secure a practice that's relevant to the dynamic needs of both the firm and the clients it serves.