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We found 6,445 results for "Marketing the Law Firm"...

Waging Trademark War Against 'i-Pirates'
September 28, 2011
Trademark infringers have preyed on the fertile software marketplaces opened by companies like Apple and Google by offering apps for download under names that are identical or confusingly similar to other well-known brand names. There are strategies trademark owners can employ to gain the upper hand in the fight against infringement.
How Social Media Builds Your Practice
September 28, 2011
Is using social media really worth the time it's taking out of yours busy days, and how do you know if it's paying off for your practice?
You Don't Have to Sell to Develop Business
September 28, 2011
According to industry research experts, every hour spent on business development can yield up to $34,000 in additional fee revenue per year. So why aren't attorneys doing more of it? And why is it so hard to train them to do it effectively?
Challenges and Adjustments in a Merger
September 28, 2011
There is little or no honeymoon period after the marriage of a smaller firm with a much larger one. However, the drama that results from the merger need not ' and should not ' end in tragedy for the partners from the smaller firm.
Professional Development: The One Thing You Must Do in Your Marketing
September 28, 2011
If you fail to keep in touch with your prospects on a regular basis, your business development efforts will likely fall short of your hoped-for results.
The Place to Network: What's So Good About Hosting an Event?
September 28, 2011
The intent of this column is to provide a framework for identifying the relative benefits of hosting an event. How can we turn an event into a means for generating revenue?
The Business of Branding: Put Some Poetry in Your Marketing
September 28, 2011
How you say something is as important as what you say. If content is king, then delivery is its scepter, crown and cape.
Technology in Marketing: Google+. Rethinks Online Privacy
September 28, 2011
There's a fairly robust legal community developing on Google+. Here's what you need to know.
Effecting Change in Franchise Networks
September 26, 2011
This two-part series looks at the law governing a franchisor's ability to effectuate broadscale changes to its network. Part Two herein examines franchise network change triggered by an acquisition of the franchisor.
On the Move
September 26, 2011
Who's going where; who's doing what.

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