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We found 6,382 results for "Marketing the Law Firm"...

Integration In the Cloud
June 28, 2011
One of the greatest challenges any organization can face is the integration of evolving technology into its culture, practice and processes. At Bradford & Barthel ("B&B"), our main challenges in this regard have focused on the adaptation of Google Apps within our environment and business model.
Equipment Lenders Beware
June 28, 2011
Equipment lenders often consider an out-of-court foreclosure as a fast and efficient way to recover collateral from a defaulting borrower. The Second Circuit Court of Appeals has thrown a monkey wrench into the attractiveness of the foreclosure option, especially for those equipment lenders who foreclose on collateral with the goal of preserving value by operating the business until a strategic buyer can be located.
Preparing for Things That Go Bump in the Night
June 28, 2011
When you're fighting for new client engagements, recognize that you are participating in a form of sophisticated combat. Draw on your training and strengths and you'll be prepared to engage and win new business.
How to 'Pitch' Your Legal Services So That Clients Will 'Catch'
June 28, 2011
Successful pitches depend on two characteristics ' likability and preparation. But there's more to it than it seems.
Book Review
June 28, 2011
<i>Legal Project Management ' Quick Reference Guide, Tools and Templates to Increase Efficiency (Second Edition)<i> By James Hassett, Ph.D.
No Cold Calling Agreements
June 28, 2011
Law firms seeking restrictions on cold calling from the recruiters with which they work would be prudent to use restraint and limit the scope of such agreements to terms they feel confident can be justified.
Client Speak: Client Feedback ' Best Practices
June 28, 2011
Implementing certain and several Best Practices will assure a result that will achieve a firm's ' as well as the respective client service teams', practice groups' and/or practice offices' ' relevant goals and objectives.
Earning Your Just Rewards
June 28, 2011
The "360-degree" system described in this article provides a law firm's management with an effective mechanism for directing partner behavior into the areas most beneficial to the firm. It closes the compensation loop and gives each partner both an explanation of his or her compensation and an opportunity to redefine his or her role in the firm and contribution to the firm.
Career Journal: The Check Boxes
June 28, 2011
For many, the tough circumstances of 2009/2010 still remain, but the summer of 2011 is providing much-needed relief for legal marketing executives who may wish to consider opportunities for change.
Lawyers Are in the Relationship-Building Business But Are They Connecting?
June 28, 2011
For lawyers, it is imperative to consistently and persistently cultivate, nurture and strengthen their relationships with their universal networks. Here's how to help them.

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  • The FTC Gets Into the College Athlete NIL Game
    As national champions are crowned in men's and women's basketball, hundreds of thousands of college athletes are entering the influencer marketplace for the first time and now find themselves attractive candidates in the fast growing influencer marketing arena. With influencer marketing potentially providing a 5x return on investment, many brands are eager to get into the industry, but it doesn't come without risks as the FTC Commissioner is taking a closer look at the use of influencers for marketing.
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