BUSINESS DEVELOPMENT ROADMAP
January 07, 2011
BUSINESS DEVELOPMENT ROADMAP - Sometimes we need to take our own advice. At the Closers Group, when we work with our attorney marketing clients, we often recommend that they review all of their assets. this creates an opportunity to see what's working, to refresh tactics that have become a bit stale, and to develop strategies to activate those that could perform better. Recently, we did take our own advice. We looked at our tools and talked…
Recognizing and Handling Online Fraud and Scams Using Company IP
December 28, 2010
In Part One of this article, in the December 2010 issue, the author detailed some recent online frauds and scams involving the use of a company's intellectual property. Part Two finishes that examination and provides some preventive measures that can be taken to avoid being the target of those scams.
So Much Social Media Data, So Little Guidance
December 28, 2010
All of our online social interaction has created mountains of personal information about users that, prior to the advent of social networking, would have been regarded as private and difficult to obtain. The potential usefulness of that data in litigation is obvious. With just a few mouse clicks, litigators can investigate the background and views of opposing parties and key witnesses ' as well as potential jurors. The prevalence of social networking data raises novel issues with respect to the use of this information in litigation.
e-Commerce Bounces Back Strongly in Third Quarter
December 28, 2010
Are Americans taking to heart the talk of politicians and some private-sector observers that the long-punishing economic and financial crisis that has put businesses into scrapbooks and people on the street is on the wane? The Census Bureau said recently that preliminary estimated U.S. retail e-commerce sales shot up 4% from the second quarter, tallying $41.5 billion.
Cyber Monday Explodes
December 28, 2010
Little was virtual beyond a typical conversational reference to this holiday season's once-again record-setting Cyber Monday and other online-holiday shopping excursions. The retail-industry dubbed day for online shopping and incentives for consumers to cybershop hit the jackpot with an echoing boom Nov. 29, racking up the biggest day of online shopping in history and breaking the billion-dollar mark
I LEARNED IT IN MBA SCHOOL
December 27, 2010
The Differences Between Marketing a Product and Marketing a Law Firm ' And Why It Matters The problem with a lot of law firm marketing is that too many marketers are still using traditional product marketing techniques, as they are taught in business schools, and ignoring the distinctive realities of law firm marketing as opposed to product marketing. But the differences between marketing a profession and marketing a product are profound. The result is that a'
Litigation
December 22, 2010
Recent rulings of interest.
At 60 Billable Hours Per Week, You Have No Friends
December 22, 2010
Unlike the attorney classes of five years ago, the latest class of attorneys is feeling less pampered and is prepared to immediately accept firm productivity expectations. But are they happy?
RFPs ' What's Important in 2011?
December 22, 2010
In 2010, law firms received on average three times the number of RFPs than they received in 2007. This means much more work for high-level partners and law firm marketers.
