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We found 6,423 results for "Marketing the Law Firm"...

Technology in Marketing: Cultivating Relationships Using LinkedIn
January 27, 2011
LinkedIn can be a useful tool for finding an "in" with a particular person or company, is helpful for background and intelligence gathering regarding executives and companies, and can also help you keep track of clients or colleagues who change jobs. This article, originally published in MLF in October 2009, provides an update to recent LinkedIn functionality changes, and highlights other features that are worth reviewing. …
Using Videos in Your Marketing Mix
January 27, 2011
This article provides a quick overview of four ways videos should be used in law firms, both big and small, to derive the greatest benefit from both an ROI perspective, as well as from a communication perspective.
Key Trends in Franchise Law in 2011
January 27, 2011
<i>FBLA</i> asked leading franchise attorneys and other experts about key trends in franchise law in 2011. Here are their outlooks and their advice about how to prepare for new developments in franchise law and business.
The Place to Network: Time-Saving Tips for Using Social Media
January 27, 2011
There are activities that help project one's persona outward to selected online communities, and there are activities one employs to gather information. Each requires different time-saving techniques.
The Business of Branding: Your Logo Is Not Your Brand
January 27, 2011
The logo is the tool we use to create recognition and recall, but the feelings that accompany that recognition are dependent upon the brand's personality that has been strategically developed to best communicate your message to your multiple audiences.
The Anatomy of a Successful Business Development Coaching Program
January 27, 2011
The profession of law has transitioned into the business of lawyering. How do firms help their lawyers bridge the gap between the lack of business development training in law school and the changing performance standards which now place a premium on client development and retention?
Practice Tip: Putting a Product on Trial Without Compromising the Defense
January 27, 2011
A discussion of the current state of the law pertaining to the self-evaluative privilege.
Provisions of the 2010 Tax Relief Act
January 27, 2011
The 2010 Tax Relief Act provides for the extension of many favorable tax cuts that may provide law firms, their partners, staff and clients with unique planning opportunities over the next two years.
DOL Issues Final Regulations on Mandatory Fee-Disclosures
January 27, 2011
On Oct. 14, 2010, the Department of Labor (DOL) finalized its regulations concerning the fee and investment-related disclosures that must be provided to participants in 401(k) plans and other defined contribution plans with participant-directed investments.
News Briefs
January 27, 2011
Highlights of the latest franchising news from around the country.

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