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We found 6,382 results for "Marketing the Law Firm"...

THE 60/40 RULE FOR CLIENT ATTENTION AND CLIENT RETENTION: LISTENING
October 15, 2010
THE 60/40 RULE FOR CLIENT ATTENTION AND CLIENT RETENTION: LISTENING What's the best way to ensure that you're giving your cloient the attention and focus s/he deserves and that they will pay attention to what yu have to say? Try following the 60/40 rule, where you get the client talking 60% of the time and formulate your responses in a way that takes up a smaller percentage of the conversation. The iconic author and poet Henry David…
Japan's Proposed Deregulation
September 30, 2010
It has recently been reported that the Japan Ministry of Justice has decided to revise its Practicing Attorney Law to allow a foreign law firm to conduct its law practice in Japan through a Legal Professional Corporation. These revisions may be submitted to the Extraordinary Diet session this autumn for introduction in 2012.
Eckert Seamans Hires Business Development Director
September 30, 2010
Eckert Seamans Cherin & Mellott CEO Timothy P. Ryan makes no bones about the fact that not all of his firm's attorneys were born with the sales gene. Here's how the firm solved the problem.
A Review of Realization
September 30, 2010
Examining realization is important to maintaining good fiscal health in a law firm. This article provides the most common areas to begin review.
Professional Development: RFPs ' Qualifying to Qualify
September 30, 2010
Companies increasingly select law firms based on a formal RFP (Requests for Proposal) process. Although your firm may match the criteria that are needed to service these clients, much more is required to win the work.
The Place to Network: The Dreaded Cocktail Party
September 30, 2010
What activity can possibly strike fear in the hearts of many lawyers, an activity that for some comes as naturally as breathing but for others is something to avoid at all costs? Naturally, we're talking about the cocktail party.
Information: The Key to Successful Law Firm Management
September 30, 2010
This article discusses profitability drivers and the characteristics and content of useful management information reports that distill critical information to facilitate informed decisions by firm leadership.
The Business of Branding: Happy Alums
September 30, 2010
Beginning with this issue and appearing bi-monthly, we welcome Moir' Marketing Partners as regular columnists for The Business of Branding.
Technology in Marketing: The State of Law Firm e-Mail Marketing
September 30, 2010
E-mail marketing offers law firms a professional way to proactively remind clients and other contacts about a firm's experience and expertise. Here's how to measure good results.
Liability Risks Hamper Clinical Trials
September 30, 2010
In last month's issue, the author noted a systemic problem with the distribution of risk during drug clinical trials. Although clinical trial sponsors invariably carry insurance, their coverage may not pay for all of the damages suffered by trial participants. This can leave doctors and hospitals at risk.

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  • The FTC Gets Into the College Athlete NIL Game
    As national champions are crowned in men's and women's basketball, hundreds of thousands of college athletes are entering the influencer marketplace for the first time and now find themselves attractive candidates in the fast growing influencer marketing arena. With influencer marketing potentially providing a 5x return on investment, many brands are eager to get into the industry, but it doesn't come without risks as the FTC Commissioner is taking a closer look at the use of influencers for marketing.
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  • The Roadmap of Litigation Analytics
    Litigation analytics can be considered a roadmap of sorts — an important guide to ensure the legal professional arrives at the correct litigation strategy or business plan. However, like roadmaps, litigation analytics will only be useful if it's based on data that is complete and accurate.
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