Firms Take Hard Line on Law Directories
May 01, 2003
What is the single biggest marketing expense at many large law firms? Not hip, computer-animated television commercials. Not bold, full-page ads in <I>The New York Times</I> or <I>The Wall Street Journal</i>. Certainly not pens and tote bags handed out to clients and law students.
Best Practices In Law Firm Marketing: Think Strategically and Tactically For Maximum Results Part one of two
May 01, 2003
If you've watched "That '70s Show" and lived through the era, you get a good chuckle out of reminiscing. If you're a bit younger, the music, clothing and situations may seem like strange rituals. So it is with the changing landscape of law firm marketing. For firms who market successfully, the promotional-based approach of the '80s has morphed into something that's far more strategic and owes more to long-range planning than it does to short-term tactics.
No Strings Attached: Cutting the TechnoCord with a Wireless Law Practice
May 01, 2003
Those frustrating cables ' they're everywhere! Intertwining and connecting seemingly plug-incompatible gadgets in our laptop cases; tangling purses and briefcases in a snakelike mass of plastic-encased cords; connecting Palms to PCs; going from headsets to cell phones; "conveniently" linking us to printers (when sometimes the cables weigh more than the laptop); stretching to scanners; retracting (or not) from telephones; coiling like a garden hose around the legs of our chairs while connecting us to a network. Arrgh! Enough!
Product Review: RainMaker Software's Business Intelligence Suite
May 01, 2003
Founded in 1845, Robinson & Cole LLP is a commercial law firm with more than 200 lawyers in six offices throughout Connecticut, Massachusetts and New York. As with most firms, our time and billing system is critical to daily operations. Vast amounts of information go into the system, but extracting data in a meaningful way was always a struggle.
Why Web Sites Fail: Cost
May 01, 2003
This article examines the reasons why Web initiatives frequently do not meet their intended goals. While there are as many reasons for failure as there are different kinds of Web sites, this series is based on experiences I have had over the past 5 years as a Web site builder and refers to Web sites that are used for client acquisition, customer relationship management and e-commerce. One reason: an often pernicious issue - cost.
Impact of Corporate Governance Reforms on Private Companies
May 01, 2003
Public companies are facing dramatic changes in disclosure and corporate governance requirements under the Sarbanes-Oxley Act of 2002 and new or proposed rules from the SEC, NASDAQ and the NYSE. While these new rules and regulations do not generally cover private companies, they do affect private companies.
IP News
May 01, 2003
Highlights of the latest intellectual property cases and news from around the country.
The Attorney, Unemployed
May 01, 2003
Ask Lee Feldshon, a 33-year-old entertainment lawyer who lives in New York. He graduated from Columbia University Law School in 1994, worked at New York's White & Case and several other well-established law firms in the 1990s, then landed a job as director of legal affairs for Madison Square Garden in 2001. He got laid off in 2002.
Spam-Related Class Actions Are on the Horizon and the U.S. Government Could Be a Defendant
May 01, 2003
Bulk, unsolicited, commercial e-mail ' spam ' is generally recognized as an undesirable, harmful nuisance and responses, including traditional litigation, have been less than effective. A spam class action against the U.S. government, Internet Service Providers and others who facilitate spam may be appropriate. By retarding Internet communication speed, spawning fraud, trespassing chattel and violating the Computer Fraud and Abuse Act, spam causes or contributes to a wide variety of problems for network administrators, businesses, other organizations and individual users of the Internet.
