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We found 6,352 results for "Marketing the Law Firm"...

Why Law Firms and 3Ls Alike Should Consider Deferring
June 01, 2023
We can expect that soon some enlightened Big Law firms will level with their incoming associates (or at least the corporate ones) and explain that market conditions are such that the firm cannot assure them of the volume of work necessary for their normal growth and development and, accordingly, the firm is offering a stipend (and health insurance) to those who choose to defer for a year.
U.S. Law Firm Leasing At Record Highs
June 01, 2023
After a slump during the pandemic, U.S. law firm leasing activity hit a record level in 2022, and activity boomed during the first quarter of 2023 with leasing volume higher than in any previously recorded Q1, a new report finds.
3 Common Pitfalls Lawyers Face Without Legal Analytics
May 01, 2023
Without the right tools, even the most skilled lawyers can fall victim to common pitfalls that can cripple their performance and success. This article discusses three of these pitfalls and how legal analytics can help lawyers stay ahead of the competition and provide the best counsel to their clients.
ChatGPT & Generative AI: Everything You Need to Know, Part 2
May 01, 2023
Part Two of a Two-Part Article Part One of this article briefly detailed what "generative AI" tools like ChatGPT are and provided an overview of key legal considerations, including by looking forward to upcoming AI-specific legislation in the EU and the U.S. Part Two looks at AI-specific laws and the path forward for firms wanting to use AI in practice.
Securing License for Internet Artificial Intelligence
May 01, 2023
The licensing of internet AI intellectual property is stymied because legal difficulties such as the proper assessment of the jurisdiction for the licensing agreement and the proper identification of the parties for the licensing agreement. However, the primary issue is that normally the licensor is a computer program, hence not a legal person.
Mapping Your Content for Potential Clients' Planning Stage
May 01, 2023
At the "unawareness" stage of the buyer's journey, potential clients may not have (or don't know they have) a legal problem that requires a lawyer. They may not be "on the road." Yet it's important to consider prospects at this stage in your content planning, in part because clients can go from "not really looking" to "considering options" very quickly when the need for legal services arises.
Associate's Viral Slide Demonstrates How Firm Culture Can Be Set Throughout the Firm
May 01, 2023
Law firms, in order to create lines of succession, need to empower younger attorneys to take leadership roles. That is how they learn, and the associate's slide demonstrates how tone, culture and expectations can be set throughout a law firm — not just by those sitting in the executive ranks.
Assessing Your Business Development Strategies In an Uncertain Economic Climate
May 01, 2023
In an economic downturn, the easy option is to conserve and preserve cash by reducing headcount and slashing external vendors. And in the wake of recent layoffs by law firms, corporations, professional services and legal tech companies, it seems almost second nature to join your peers when the financials aren't looking so good. But is this in fact the right thing to do, especially if you want to grow?
The Evolution of Law Firm Business Development
May 01, 2023
Marketing leaders on the front lines talk about the evolution of law firm business development, and what's happening with the all-important event — in-person or online gatherings for clients and prospects.
Tips for Making Attorney Bios Difference Makers
May 01, 2023
A well-crafted bio is a critical marketing tool that can position you as an experienced professional who can solve the problems that matter to your potential clients. Attorney bio pages are one of a law firm website's most important and viewed sections; therefore, yours must be well-written and encompass your work and the work you want to attract.

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  • Meet the Lawyer Working on Inclusion Rider Language
    At the Oscars in March, Best Actress winner Frances McDormand made “inclusion rider” go viral. But Kalpana Kotagal, a partner at Cohen Milstein Sellers & Toll had already worked for months to write the language for such provisions. Kotagal was developing legal language for contract provisions that Hollywood's elite could use to require studios and other partners to employ diverse workers on set.
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  • Law Firms and the Rise of Hospitality
    The law firm office cannot remain unchanged, as if frozen in time set to some date prior to the onset of pandemic, when the terms and meaning have all changed. In fact, the office must now provide benefits or an experience the lawyers and staff cannot get at home.
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  • Disconnect Between In-House and Outside Counsel
    'Disconnect Between In-House and Outside Counsel is a continuation of the discussion of client expectations and the disconnect that often occurs. And although the outside attorneys should be pursuing how inside-counsel actually think, inside counsel should make an effort to impart this information without waiting to be asked.
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