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The legal profession has been forced to evolve with technology more rapidly over the past few years than it has in the previous two decades. The last major technological wave made e-discovery and metadata a part of every lawyer’s practice. Now, the integration of artificial intelligence (AI) has emerged as a transformative force, redefining the way law firms operate, manage cases, and serve their clients. As technology continues to advance at an unprecedented pace, legal practitioners are presented with both challenges and opportunities to harness the power of AI in their practices.
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CLE Shouldn’t Be the Only Mandatory Training for Attorneys
By Sharon Meit Abrahams
Each stage of an attorney’s career offers opportunities for a curriculum that addresses both the individual's and the firm's need to drive success.
Putting a Face (and a Voice) to Your Brand
By Jennifer Marsnik
Tips for Preparing a Spokesperson
An organization’s brand is among its most valuable assets. Just as we aim for consistent use of logos or taglines, maintaining control of messaging is an important component of brand management. To that end, it’s helpful to establish a spokesperson for media outreach, interviews and more.
Leveraging Law Firm KPIs for Success
By Peter Oliva
Measurement is an essential management tool for law firms to monitor performance, manage resources, and highlight areas that need improvement. Utilizing Key Performance Indicators (KPIs) in a law firm is crucial for evaluating performance, profitability, client satisfaction, and overall success.
It’s Not Business Development Or Marketing. It’s Business Development And Marketing
By Meg Pritchard
The common denominator between business development and marketing is the lawyers, who have to be savvy users of both the marketing and business development functions of their firms