Covenants Not To Compete: For Everyone At The Firm Except Attorneys?
A covenant not to compete is an increasingly popular device employers use to bind employees not to work for, or as, a direct competitor. Such covenants are most often found in employment contracts, but they can also be a separate document, signed by the employee at hiring, during employment, or upon leaving. However, in many states, a covenant not to compete cannot stand alone as a binding agreement, but must be ancillary to an employment or other type of contract that provides some benefit to the employee. <br>While covenants not to compete may be used by employers in certain court-delineated circumstances, ethical rules specifically bar the application of such restrictive covenants to attorneys.
Product Review Using Ringtail CaseBook to Manage Complex Litigation
Bryan Cave LLP is an 800-lawyer firm with litigators in eight U.S. cities and London. In 2002, the firm asked me to evaluate our litigation technology and litigation support services. For better or worse, we had neither budget nor staff during the first 9 months. While we could not affect any immediate change, this was the ideal opportunity to do a needs assessment, survey the available technology, evaluate the trends in the market, and ultimately plan and budget for implementation.
New Frontiers for Baker Donelson's KM
So much has been written about knowledge management in the past 10 years and so many products purporting to enable knowledge management have been pushed on the legal community, that I am not sure that the term is relevant anymore. However, I have always thought some of the main tenets of KM make a lot of sense.<br>An exciting project that we are rolling out at Baker Donelson starting this month conforms to those main tenets of KM.
Building and Sustaining a Marketing and Sales Culture at Your Law Firm
Getting lawyers and law firms do things differently is not an easy task and instilling a marketing mindset among lawyers is a major effort for most firms, resembling the proverbial challenge of "herding cats." <br>However, the most profitable firms are moving closer to a corporate model of governance, with institutional goals, strong leadership and streamlined governance. They are also starting to embrace marketing, recognizing the need to get closer to existing clients and invest time and resources on focused, proactive strategies to go after new ones.
We Should Get Together More
There's a marketing concept out there that many law firms have just recently stumbled upon, one that most other types of industries have known well for decades ' return on investment, or ROI. As firms become more sophisticated in marketing, as budgets for marketing increase, and as competition becomes more fierce, firms are beginning to demand that their marketing dollars they spend produce results. <br>Nowhere is the concept of ROI more easily implemented, tracked, and realized than in the area of Internet marketing, through the use of Web sites and the search engines that locate them.
Scripting the Client Experience: How To Really Differentiate Yourself
I'm always coming across articles and books by marketing gurus about how you must differentiate yourself from your competition. Their writing is usually peppered with advice on how to "position" yourself and "brand" your practice. And many attorneys spend a lot of time, energy, and money trying to convince potential clients that they are somehow different (read: better) than others who provide the same service. <br>It's a fool's errand, and I'll tell you why.
Have Your Story Straight Before the Reporter Calls
There is acute tension between the do-it-now mindset of media-savvy PR pros and the generally cautious nature of lawyers. Eliminating the tension completely is impossible, even inadvisable. After all, the client's interests are sacrosanct, and overlooking those interests to get some quick press courts disaster. You can alleviate the tension, however, by taking steps to ensure a smooth process before you get that 3 o'clock call.
Media & Communications Corner: <b>Managing Your PR Agency Relationship: Communication, Communication, Communication</b>
So, you've hired your PR firm, signed a letter of engagement on the dotted line, and put them to work. You sit back and let them get to it, and pat yourself on the back a little. And why not? You've gone through a rigorous process assessing the candidates, finding out which agency's culture fits with your firm's, hammered out the details of budgets, responsibilities, strategies, etc. Quite frankly, you're pooped, and, as far as you're concerned, your job is over, right? <br>Well ...
Event Strategy: Ensuring Maximum ROI
You probably have much less time than you wish you had to "do your networking", so you might as well make the most of it. To ensure maximum return on investment for each event you attend, you'll need to carefully decide which events to attend, how to prepare for them, whom to go with, how to approach people and even what to wear.
