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We found 6,333 results for "Marketing the Law Firm"...

Why Hire a Fractional CMO for Your Law Firm?
May 01, 2025
Many law firms, especially small and midsize practices, struggle with their marketing and business development efforts. Often, they turn to traditional solutions, such as hiring a marketing coordinator, hoping this role can create meaningful impact. However, without a robust game plan, the outcome often becomes reactive, administrative marketing work, sidelining efforts to establish the firm’s unique positioning and visibility. A fractional CMO offers an alternative.
The Importance of Change Management In Law Firms: Winning Lawyers' Support for Behavioral Change
May 01, 2025
Law firms, based on precedent, steeped in tradition, and historically resistant to disruption, often struggle with change management. Yet, in today’s rapidly evolving legal landscape, adapting to new technologies, processes and client expectations is no longer optional — it’s essential for survival.
Safeguarding Your Law Firm: Why AI Policies Are Essential for Legal Practices
May 01, 2025
Artificial intelligence is no longer a futuristic idea for law firms; it is a rapidly evolving reality reshaping the way practices operate, offering law firms opportunities for greater efficiency, enhanced research capabilities and improved client service. However, as AI’s role in legal work expands, firms must adopt well-defined AI policies to protect client confidentiality, mitigate risks and ensure ethical compliance. Without a structured AI framework, law firms expose themselves to security breaches, malpractice risks and reputational damage.
Inside the Legal AI Talent Market: E-Discovery Professionals Are Moving Into Firmwide AI Integration
May 01, 2025
One of the most striking themes coming out of Legalweek 2025 was the clear shift in how law firms are beginning to operationalize generative AI — and who’s driving that transformation.
Crypto Enforcement Still Has a Pulse
May 01, 2025
The contrast between the Trump Administration’s ostentatious embrace of cryptocurrency and the prior administration’s chilly skepticism has led some to suggest that the multi-billion-dollar industry is at the dawn of an enforcement-devoid free for all. A more recent, lower key announcement, however, indicates that enforcement still has a pulse, and can be expected to play a part in that new approach.
From Good to Great: How Law Firms Achieve Best-in-Class Profitability
April 30, 2025
What makes a law firm a best-in-class financial performer — and how to make my own practice more successful and enjoyable? This article provides simple principles any small to midsize law firm can use to improve performance.
The Legal Industry’s Next Competitive Advantage: Reinventing the Revenue Cycle with Invoice-to-Cash
April 30, 2025
Billing and collections are the engine of a law firm’s financial health, yet at many firms, this core process remains fragmented, opaque, and manual. In a profession built on trust, precision and performance, the invoice-to-cash cycle is lagging far behind — and the cost of inaction is growing.
In Memoriam: Joel Katz
April 30, 2025
Entertainment trade magazines called lawyer Joel Katz, who died in Atlanta in April at the age of 80, “one of the most powerful attorneys in the music business” who “ruled the music industry from Atlanta for decades.”
AI, Crypto, and Fraud: Bankruptcy Court Limits Jurisdiction Over Nondebtor Claims
April 30, 2025
The intersection of artificial intelligence and cryptocurrency was involved in a recent decision where the U.S. Bankruptcy Court for the District of Delaware dismissed claims against an alleged participant in a scheme that induced investors to fund over $30 million in an artificial intelligence company designed to generate revenue from enhanced cryptocurrency mining.
Legal Fronts In Operating Sports Prediction Markets
April 30, 2025
The recent boom in prediction markets has threatened to disrupt the multi-billion-dollar sports wagering industry, with prediction market operators claiming the ability to offer their platforms nationwide without the legal obstacles that bog down online gaming and gambling.

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