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Pricing Legal Services
December 27, 2012
Beyond the "value-added" components of their efforts, expectations have risen in law firms for the marketing team to contribute directly to top-line growth. While their roles typically fall short of direct selling to new clients, in recent years marketing executives have been integrally involved in ongoing account management, prospecting, and expansion. They are juxtaposed with the rainmakers ' practically joined at the hip in supporting partners as they embark into the legal market battlefield.
Client-Driven Growth
December 27, 2012
This article reviews a number of ideas for converting a law firm's key clients, the 20-plus largest, into an engine of revenue growth, via a Key Client Program.
Websites Aren't Built in a Day
December 27, 2012
Redoing your firm's website is a collaborative process with specific steps that you should try to follow. The purpose of this three-part article is to review each of those steps so that law firm professionals have a better understanding of website design and development in order to better manage internal expectations when they undertake a website redesign project.
Firm Marketing Initiatives: Trends We See for 2013
December 27, 2012
When lawyers no longer feel they are at a place that can support and reward the ambitions they have for their practice, they head for the door.
The Secrets of Collecting, Processing and Reviewing Multilingual Data
December 27, 2012
How non-English data is handled, collected, processed, and translated during an e-discovery process can significantly affect the quality of the information that can be mined from electronically stored information (ESI). Key factors, including how data is encoded, what languages are present in the data and the systems and processes that are used to translate and review data will all impact the accuracy, timeliness and cost of the project.
The Cost v. Recovery of Costs: Which Has the Greater Impact?
December 27, 2012
The answer lay in this surprising fact: By focusing on the recovery of costs where applicable, law firms can accomplish more to help their bottom line than most cost-reduction exercises; in some cases 500% more.
Standard Law Firm Operating Procedures: Optional or Critical?
December 27, 2012
Without Standard Operating Procedures, law firms suffer from inconsistency, chaos and lack of control. Having SOPs is a must for legal IT departments. From lost equipment to lost passwords and data, not having written policies and procedures can create liability and losses that are sometimes unrecoverable.
Devices, Tablets and Breaking Traditions: The New Normal for Law Firm Websites
December 27, 2012
Ongoing technology advancements shape what we've come to expect from our experiences on the Web. The same is true when we access websites from a mobile device. It's important to keep in mind what information they'll need most from your site and make it easily accessible.
Profiting from the Learning Curve
December 27, 2012
A recent study published by Altman Weil listed the ways in which chief legal officers would like to see their outside counsel embrace service improvements and innovation. The top four responses were greater cost reduction, non-hourly pricing, more efficient project management and improved budget forecasting. To anyone paying even cursory attention to the legal marketplace in the last half decade, these should not come as a surprise.
Leave As a Reasonable Accommodation
December 27, 2012
The time has come for the minority of circuits to join the majority, and explicitly hold that non-indefinite unpaid leave is a reasonable accommodation under the ADAAA. Cases prosecuted by women with difficult pregnancies would be particularly compelling impact cases to push the remaining circuits to explicitly accept non-indefinite leave as a reasonable accommodation.

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