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We found 6,330 results for "Marketing the Law Firm"...

What ALM Reporters and Editors Expect from Law Firms and PR Pros In 2021: Part II
March 01, 2021
At the end of 2020, I had the opportunity to interview seven members of the ALM Media editorial staff. This is Part II of a series of questions.
Law Firms Looking to Retail Space and Other Office Alternatives Post-Pandemic
March 01, 2021
The prospect of using retail space for law offices is the latest adaptation, in addition to innovations such as hoteling and other forms of shared workspace, that may define law firm offices in the future as the COVID-19 pandemic makes a permanent mark on how firms configure and run their offices.
The Effective Act of Listening
February 01, 2021
With GCs and other business leaders facing such incredible challenges, how do lawyers continue to manage clients' transactional, litigation, compliance and regulatory needs, among others, while simultaneously providing professional, and even personal, support?
Media & Communications: What ALM Reporters and Editors Expect from Law Firms and PR Pros In 2021: Part I
February 01, 2021
Instead of sharing my insights, experience and opinions as a 20-year vet in legal public relations, I went directly to the source – the ALM Media editorial staff. Here is what they had to say about the impact of COVID-19 on the industry as a whole and what they want and expect from law firms and PR pros in 2021.
Sales Speak: 7 Reasons Networking Is Dead — Or Should Be
February 01, 2021
Networking is not the business development panacea many would make it out to be. In fact, I think networking can do more harm than good. To make my point, here are 7 ways "connecting" is better than "networking."
Digital Dive: The Digital Buyer's Journey: How to Nurture Your Potential Clients
February 01, 2021
Is there an elegant and effective way to use the power of online media to nurture your potential clients? Yes, and here's a process to follow for each of the steps of that journey:
Voice of the Client: Map Processes and Workflows Together to REALLY Hear the Voice of the Client
February 01, 2021
Clients want better answers than "we are a fabulous, client centered team." They want to know what you are doing for real and how working with you will actually help them. Process improvement and project management are incredibly effective for this purpose.
The Dark Side of Licensing: How to Prepare for the Audit
February 01, 2021
The audit clause itself is not something to be feared. It is a necessary means for the licensor to protect its interests and to guard against unscrupulous licensees. But it is a mistake to think that the clause is there solely to prevent malfeasance.
From the PTO to the FDA: What to Consider When Branding Clinical Trials
February 01, 2021
The legal implications of branding generally arise initially for companies during the process of selecting a company name and any initial product or service names. For drug development companies, however, careful consideration should also be paid to the implications of branding a clinical trial.
9th Cir. Finds No Fair Use In Dr. Seuss/Star Trek "Mashup"
February 01, 2021
In Dr. Seuss Enterprises L.P. v. ComicMix LLC, a unanimous three-judge panel of the Ninth Circuit held in December that ComicMix's illustrated book combining elements of several Dr. Seuss children's books with characters, themes and other features of the popular sci-fi series Star Trek was not a fair use of the Seuss material from which it had admittedly been "slavishly" copied.

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