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Having a successful career means different things to different lawyers, and at different times along their professional paths. It can mean having a track record of major trial wins, or becoming partner, or achieving recognition and awards, or being a rainmaker. Reaching those goals requires help from and collaboration with others — more-senior partners, clients, referral sources, associates, administrative support, even family and friends. Those relationships are key to achieving goals, but unfortunately, law schools focus on teaching the art of law, and not so much on the art of connections.
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Legal Marketing Q&A — Part One
By ljnstaff
Part one of a two-part Q&A with David McCann, J.D., senior director of communications at Snell & Wilmer, in which we cover a range of key topics relevant to legal marketing professionals.
Obstacles to Overcome So Attorneys Can Train Others
By Sharon Meit Abrahams
This article delves into what firms can do to support their attorneys who lead training initiatives such as on-boarding new associates, delivering substantive knowledge, designing skill development training or any other aspect of professional development in the legal field.
The Most Important Task Practice Group Leaders Fail to Manage
By Eric Dewey
There is one task that practice group leaders prioritize above all others: the management of the group’s outreach. No other job of a practice group leader does more to solve the many challenges of running a practice group than does a steady flow of new work from new clients.
Legal Marketers Prefer Hybrid Return to Work
By Justin Henry
Seeing opportunities for reduced costs and broader hiring pool, law firm marketing chiefs are among the most vocal proponents of shifting firm operations to a virtual setting as firms bring their personnel back to the office.
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