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As a former AmLaw 100 Chief Marketing Officer and someone who has worked with a number of AmLaw 200 CMOs over the years, I truly appreciate the challenges of the position. I have had numerous CMOs ask me for guidance over the years, and when they share what issues they’re facing, a new one is rarely mentioned.
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By Kristen Dallman
In this marketplace, one thing is abundantly clear: To remain competitive, you must adapt. So how can you adapt in a way that meets the increased expectations of today’s client? Focus on client experience.
By Gina Rubel
Lessons learned from years of listening, emulating, taking risks, and learning from failures and successes alike.
By Brandon Leahy and Chloe Delehanty
While it is still unknown how the metaverse will take shape, lawyers advising brands should familiarize themselves with the opportunities it presents, the risks involved, and strategies to consider for enhancing and protecting a client’s brand.
By Mike Whelan
a tendency to trust optimizes outcomes on average — but you have to think in individual transactions. Are lawyers too distrusting to make good decisions in those instances? This article explores the concept of trust, the impact of trust on cooperation, and whether lawyers have trust issues and what that means for them and for their clients.