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Mastering the Art of Self-Promotion

Self-promotion makes many people uncomfortable and unsure. However, to really maximize your hard work as a lawyer, you need to let the world know about your successes — and nobody can do it all for you.


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Many lawyers make partner based on hard work and being a good lawyer. Once they enter the partnership, they look around and say, “What is the next brass ring?” or “How do I get there from here?” Hard work alone will not propel your career forward to its highest possible level; you are going to need to be savvy at the art of self-promotion. This includes going outside of your firm to get new clients and letting those inside your firm know about your accomplishments to propel you up the corporate ladder.

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