ICANN's Trademark Clearinghouse Sees Slow Initial Take-Up

The TMCH offers two unique and distinct protective services for those who record their trademarks:

1. The Sunrise Period. Before the open launch of any new gTLD to the general public, a Sunrise Period will take place that enables trademark holders to secure domain names identical to their marks ahead of wider availability. Any business wishing to secure a domain name associated with their trademarks during this period must have submitted the relevant marks into the TMCH. Additionally, since the TMCH reviews marks from all jurisdictions according to the same requirements, use of the TMCH provides a consistent basis for accepting Sunrise registrations. It is important to note that new gTLD registries also have the ability to establish additional registration criteria, and may offer additional limited registration periods after the Sunrise Period to establish additional opportunities or protections.
2. The Trademark Claims System. The second key benefit of a record in the TMCH is notification alerts via the Trademark Claims System. For a period of at least 90 days after each new Web extension launches, trademark holders will receive a warning if someone else registers a domain name that matches their mark or marks. This warning allows trademark holders the chance to promptly deal with any trademark infringement.

Brand owners that are particularly interested in taking advantage of registrations during Sunrise Periods are strongly encouraged to partake in early submissions, as delays could lead to the inability to register a domain name. Additionally, opting to wait may leave trademarks open to a window of vulnerability as it can take up to 30 days for submissions to be processed. The Early Bird system operated by the TMCH allows trademark owners or their agents to register ahead of time while their subscription fee only starts when the first domain is launched.