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Marketing Tech: Finding a Few More Minutes for Marketing and Business Development
Years ago, when trying to improve some of my snacking habits, I stopped buying cookies, candy and savory chips. Magically (and perhaps obviously), I quickly found that I ate less junk food. In effort to find a few more minutes a day for marketing, I recently applied this same basic, but effective, technique to my time management and the results have been just as immediate.
Similar to the many professionals I coach, time is my universal excuse for skipping business development. That said, I recognize that if I don't spend the time focusing now, I will spend too much of it worrying later. So, at the beginning of the year, I conducted a self-assessment and realized that I waste a few minutes a day (ok, maybe longer) reading the news.
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