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New client acquisition can cost 15 times more than retaining an existing client, and yet most lawyers spend their limited and valuable time chasing new clients.

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The client life cycle does not stop once the client engages the firm. A satisfied client is table stakes — it's proving to clients they made the right decision in hiring you. Once satisfaction is confirmed, the ideal client relationship advances to loyalty and, ultimately, to advocacy. A loyal client uses you for everything they can; they rarely seek alternatives. An advocate will share their positive experience with others and recommend you.

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