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15 Free Things to Do for Clients That Will Make Them Love You More
In a world of rising legal expenses, I want us to consider what we can do for clients that does not cost them anything — and that inures to their personal or professional benefit. In doing these things, I believe you will strengthen ties with clients — who likely are being wooed by your competition. Why would they leave if you are providing them with free value-added services on a regular basis —in addition to terrific legal work and personal, outstanding service?
There is a huge bonus to doing free things for clients at their place of business. Consider this: if you tell the client they are not being charged for any of the activities described below, you can bring as many lawyers from your firm with you as you like. The client won't mind (it's free) and as a result, not only will they get to know (and hopefully like) more members of your firm, but your lawyers will get some important and real-time knowledge about the client's business, key personnel and so much more. A true win-win for all.
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