I recently had the pleasure of sitting in one of the best meetings I've ever attended, with some of the smartest marketing and business development professionals I know (and I'm not just saying that because they're my clients).
Professional Development: Proactive Marketing for the Win
I Tend to Think of Marketing and Business Development Efforts In Four Buckets: Passive Marketing, Active Marketing, Reactive Marketing and Proactive Marketing The view of (most) law firm leadership has evolved, but there is a long expanse of ground between viewing the marketing function as a cost center and recognizing — and capitalizing on — its potential to drive revenue and profits.
By
Meg Pritchard
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