What's in a Name? Booking.com and Consumer Perception Evidence

In the first case in U.S. Supreme Court history argued by telephone, the Court ruled 8-1 in favor of Booking.com, holding that it could register as a trademark its eponymous domain name BOOKING.COM.

8 minute read August 01, 2020 at 12:09 AM
By
David H. Bernstein and Jared I. Kagan
What's in a Name? Booking.com and Consumer Perception Evidence

In the first case in U.S. Supreme Court history argued by telephone, the Court on June 30, 2020 ruled 8-1 in favor of Booking.com B.V. (Booking.com) — one of the world's leading digital travel companies — holding that it could register as a trademark its eponymous domain name BOOKING.COM.

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