Deciphering the USPTO's Material Alteration Standard for Amending Marks

As brands mature over time, their owners often seek to update marks that are subject to a federal registration or registration application. In some cases, the impetus for the amendment may be deliberately to freshen, tweak, or otherwise modernize the subject mark. In other cases, brand owners may recognize after the fact that their current usage of a mark does not match the mark as originally registered or applied for.

13 minute readOctober 01, 2020 at 12:09 AM
By
Chris Bussert
Deciphering the USPTO's Material Alteration Standard for Amending Marks

As brands mature over time, their owners often seek to update marks that are subject to a federal registration or registration application. In some cases, the impetus for the amendment may be deliberately to freshen, tweak, or otherwise modernize the subject mark.

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