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Competitive Intelligence: Back to Basics In Times of Uncertainty

One of the keys to success in competitive intelligence is communication. Effective communication builds rapport with your clients, which, in turn, builds trust and instills confidence that you will be able to get what they need to achieve their goals. During the COVID-19 pandemic, these elements of trust and rapport have never been more important. In times of stress, there is no time, and it's harder, to build trust and instill confidence.

7 minute readNovember 01, 2020 at 12:09 AM
By
Patricia Ellard
Competitive Intelligence: Back to Basics In Times of Uncertainty

Recently, I have been reflecting on the past few months and how work environments and client needs have changed. I returned to thinking about the fundamentals of competitive intelligence —

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