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Competitive Intelligence: How Do You Listen When You're Not In the Room?

By Patricia Ellard
April 01, 2021

Here we are, more than 12 months later, still working remotely. I left the office on a Friday in mid-March and have not returned. Thankfully, as CI professionals, the tools we need and use to do our daily work do not depend on us being in a physical location. However the "intelligence" part of our jobs — turning information into action — does require personal contact and talking to colleagues. This interaction provides the context for understanding how information fits into and impacts client relationships.

Our firm already had some great collaboration tools in place before the pandemic, and we've really embraced those tools to connect with each other in ways we may not have before. Some of us had used them more heavily than others, but it wasn't until we relied on those methods to do our jobs that the laggards learned how to use them too. And we haven't looked back.

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