Without hearing the Voice of the Customer (or Client) (VOC), we risk missing the mark in our strategy, messaging and positioning, as well as delivery of work, product and service,
Stakeholders: How to See Things from the Client's Perspective
Without hearing the Voice of the Customer (or Client), we risk missing the mark in our strategy, messaging and positioning, as well as delivery of work, product and service, operations, technology, staffing and so forth — in short, we potentially miss on everything.

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