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The Most Important Task Practice Group Leaders Fail to Manage

There is one task that practice group leaders prioritize above all others: the management of the group’s outreach. No other job of a practice group leader does more to solve the many challenges of running a practice group than does a steady flow of new work from new clients.


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Managing a group of lawyers is no easy task. When I was a chief marketing officer, I would describe my job to friends as not unlike herding cats. But, not the domestic kind of cats — lions. And not herding lions in just any kind of field, my job felt like I was herding lions in a minefield.

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