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Law Firm Management Law Firm Marketing and Business Development Legal Operations

The Most Important Task Practice Group Leaders Fail to Manage

There is one task that practice group leaders prioritize above all others: the management of the group’s outreach. No other job of a practice group leader does more to solve the many challenges of running a practice group than does a steady flow of new work from new clients.

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Managing a group of lawyers is no easy task. When I was a chief marketing officer, I would describe my job to friends as not unlike herding cats. But, not the domestic kind of cats — lions. And not herding lions in just any kind of field, my job felt like I was herding lions in a minefield.

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