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If you’re a lawyer at a law firm that has more than one practice group, and you have a book of business or you’re building one, there’s a good chance you’ve been encouraged by your colleagues to cross-sell the firm’s services.
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By Steve Salkin
Is the lunch meeting still a thing? Is it a lost art? A lost opportunity?
By Chris Fritsch
In this era of more with less, marketers desperately need tools to fill in the gaps between more and less. One potential tool should be the firm’s customer relationship management software.
By Ari Kaplan
Ari Kaplan speaks with Andrew J. Sherman, a partner with Brown Rudnick, and Ross Guberman, the founder and CEO of LawCatch and the developer of BriefCatch, a software platform designed to elevate legal writing.
By Meg Pritchard
While our three pillars of marketing have also been greatly expanded (and in some ways the lines between them blurred a bit), they remain solid, fundamental elements of good marketing strategy, despite the increasing complexities of the digital marketing ecosystem.