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Intellectual Property Trademarks

Quebec’s Bill 96 and Trademarks: Product Packaging and Labelling

The modifications brought by the Quebec's Bill 96 will have a far-reaching impact on how businesses use trademarks on product packaging, labelling, public signage and in commercial advertising. This article is Part One of a two-part series on Bill 96 and trademarks and covers the effects as they relate to product packaging and labelling and how best to comply with these new provisions.

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On May 24, 2022, the Quebec government adopted Bill 96, An Act respecting French, the official and common language of Québec (the Act), which modifies the Charter of the French Language (the Charter) in several ways. The modifications brought by the Act will have a far-reaching impact on how businesses use trademarks on product packaging, labelling, public signage and in commercial advertising. This article is Part One of a two-part series on Bill 96 and trademarks and covers the effects of Bill 96 as they relate to product packaging and labelling and how best to comply with these new provisions. Part Two, next issue, will focus on public signage and in commercial advertising.

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