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Business development is a critical part of a law firm’s growth strategy. It balances client success, competitive marketing and new acquisitions in order to sustain the firm’s reputation as a high-quality service provider. It is the bridge between marketing and sales. Here are six steps to building a modern business development plan that is guaranteed to drive growth through client success and thought leadership.
In a previous article, “How to Properly Align Marketing, Business Development and Sales,” (Marketing the Law Firm, July 2022), we provided a high level explanation of the three business functions that must work together to drive and maintain revenue for your law firm. The next articles in this series will dive deep, providing insight and guidance to help you get the most out of the resources you commit to each of them.
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By Anthony Davies
As the world ushers in a new era post-pandemic of hybrid operations, it’s really no surprise that workplace experience is a top, strategic lever law firm leaders are driving in conjunction with re-envisioning the space their professionals are occupying.
By Yuliya LaRoe
The business landscape over the last few years has been changing at an ever-increasing speed, and 2024 promises to be no different. To effectively navigate the challenges and opportunities that present themselves, leaders need to adopt a fresh approach to strategic planning.
By J. Mark Santiago
Having a compensation system that clearly outlines partner expectations, provides the partners with the ability to validate the results by communicating the results back to them does more to build collegiality than an opaque system that, by its design, promotes distrust and ill will among partners.
By Bryce Sanders
Unless you carry the correct licenses, it makes sense to develop a relationship with several financial advisors and refer business from time to time.