Most professionals use a generic sales approach for every sales situation. The sales strategy can generally be described as one in which you position yourself as the "best choice" legal advisor.
Legal Sales Strategies
The "best choice" provider pitch may not be the optimal sales strategy. It's better to adjust to where the prospect is in their buying decision process — whether that means they are looking for providers, they are studying the situation, they already have counsel, or they have decided not to address the issue.
By
Eric Dewey
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