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Most professionals use a generic sales approach for every sales situation. The sales strategy can generally be described as one in which you position yourself as the “best choice” legal advisor. That sales approach assumes that legal services buyers are ready to buy once they recognize they have a legal issue or that they are always on the lookout for legal talent. However, prospective clients are not always ready to buy nor usually interested in switching providers. Some are still studying the issues. Some have already addressed their problems. Many are happy with their existing providers. And some are unaware of the opportunities you can help them seize.
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How to Build a Successful Business Development Plan
By Melissa “Rogo” Rogozinski
Driving Growth Through Client Success and Thought Leadership
Business development is a critical part of a law firm’s growth strategy. It balances client success, competitive marketing and new acquisitions in order to sustain the firm’s reputation as a high-quality service provider. It is the bridge between marketing and sales. Here are six steps to building a modern business development plan that is guaranteed to drive growth through client success and thought leadership.
Midlevel Survey Shows What Law Firms Are Getting Right — and Wrong
By Dan Roe
Midlevel associates aren’t less willing than their predecessors to do the brain-bending amount of work. It’s that after two years of billing massive hours through an isolating global pandemic, they’re completely disloyal to the status quo. They kept firms going, they made partners rich, and now they plan to reshape the profession in their image.
Law Firms May Make ‘Course Corrections’ to Battle Inflation
By Andrew Maloney
If inflation remains at current levels, law firm billing rate increases won’t be able to keep pace. But firm leaders may make other “course corrections” to capture profits through the end of 2022, analysts say, by utilizing leverage and alternative pricing models and making additional investments in technology.
Tips to Minimize Malpractice Claims
By Michael R. McAndrew
So long as humans are practicing law, mistakes will happen; but well prepared attorneys are proactive and take the affirmative steps to put themselves in a position to minimize the danger to the client and the case.
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